Comments on: Why “Niche Marketing” will die its own death! http://www.talash.net/blog/why-%e2%80%9cniche-marketing%e2%80%9d-will-die-its-own-death/59/ Blog space for Indus Net Community Wed, 07 Jan 2009 03:15:26 +0000 http://wordpress.org/?v=2.0.3 by: Mukul Gupta http://www.talash.net/blog/why-%e2%80%9cniche-marketing%e2%80%9d-will-die-its-own-death/59/#comment-888 Thu, 05 Oct 2006 09:50:57 +0000 http://www.talash.net/blog/why-%e2%80%9cniche-marketing%e2%80%9d-will-die-its-own-death/59/#comment-888 Hi Robyn, Customers come to Niche Business because they get a sense of "specialization" from the vendor. This explains why dentists see more people with teeth problem than an optometrist. Thus, although the customer is in a totally unique situation which in their perception requires a specialist to help, to a specialist it’s a job that he does best and does in volume. So to make a customer "feel special" the provider should: 1) Possess and Exhibit a complete understanding of the customer's problem. 2) Not generalize the situation even if he is knows what the customer is going to say next. It’s important that the customer feel that the specialist has recommended a solution after careful listening and analysis of the problem. Hi Robyn,

Customers come to Niche Business because they get a sense of “specialization” from the vendor. This explains why dentists see more people with teeth problem than an optometrist.

Thus, although the customer is in a totally unique situation which in their perception requires a specialist to help, to a specialist it’s a job that he does best and does in volume.

So to make a customer “feel special” the provider should:

1) Possess and Exhibit a complete understanding of the customer’s problem.

2) Not generalize the situation even if he is knows what the customer is going to say next.

It’s important that the customer feel that the specialist has recommended a solution after careful listening and analysis of the problem.

]]> by: Robyn McMaster http://www.talash.net/blog/why-%e2%80%9cniche-marketing%e2%80%9d-will-die-its-own-death/59/#comment-887 Wed, 04 Oct 2006 14:29:02 +0000 http://www.talash.net/blog/why-%e2%80%9cniche-marketing%e2%80%9d-will-die-its-own-death/59/#comment-887 Makul, your points illumine some very different perspectives for entrepreneurs who develop an innovative niche. What tactics do you recommend to make your customers "feel special"? What has worked best for you? <a href="http://brainbasedbiz.blogspot.com" rel="nofollow">Brain Based Biz</a> Makul, your points illumine some very different perspectives for entrepreneurs who develop an innovative niche. What tactics do you recommend to make your customers “feel special”? What has worked best for you?

Brain Based
Biz

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