World has started recognizing the power of design since last 5 years or so. Previously it was one of the underrated domains which was considered just to increase the aesthetic appeal of a product. But now we know that design sells - be it a product or website or anything.

Design can:

1. Create desire
2. Improve intelligence
3. Impact productivity
4. Speak volumes
5. Start revolution
6. Eliminate frustration

Source: aiga.org