Marketing can’t save a lousy business

Mukul Gupta,  Tuesday, November 28th, 2006

This is a great post by Robert May at BusinessPundits.com which explains on why a business should not emphasize too much on Marketing.

Running a business is like one giant optimization problem. How do you get the best outputs given your limited inputs? Don’t focus too much on branding at the expense of financial and economic analysis

Read the rest of the post here