Comments on: Do You Know The Psychology Behind The Keyword? http://www.indusnet.co.in/blog/do-you-know-the-psychology-behind-the-keyword/244/ Indus Net Technologies’ weblog about news, business, design, coding, offshore outsourcing, products, process, and more... Mon, 03 Oct 2011 04:45:41 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Ambrish Shrivastava http://www.indusnet.co.in/blog/do-you-know-the-psychology-behind-the-keyword/244/comment-page-1/#comment-547830 Ambrish Shrivastava Wed, 29 Sep 2010 09:26:34 +0000 http://www.talash.net/blog/do-you-know-the-psychology-behind-the-keyword/244/#comment-547830 Nice post, I was analyzing for a long time to know the Psychology Behind Search of a keyword, now i feel that i was right Nice post, I was analyzing for a long time to know the Psychology Behind Search of a keyword, now i feel that i was right

]]> By: Aisjah Roan http://www.indusnet.co.in/blog/do-you-know-the-psychology-behind-the-keyword/244/comment-page-1/#comment-545392 Aisjah Roan Thu, 26 Aug 2010 20:01:14 +0000 http://www.talash.net/blog/do-you-know-the-psychology-behind-the-keyword/244/#comment-545392 I woulud like to know if anyone would like to come to jeffersontown high school and tell my psychology class somethings about pyschology. If so please contact me soon I woulud like to know if anyone would like to come to jeffersontown high school and tell my psychology class somethings about pyschology. If so please contact me soon

]]> By: Mukul Gupta http://www.indusnet.co.in/blog/do-you-know-the-psychology-behind-the-keyword/244/comment-page-1/#comment-477379 Mukul Gupta Wed, 22 Apr 2009 08:33:54 +0000 http://www.talash.net/blog/do-you-know-the-psychology-behind-the-keyword/244/#comment-477379 I consider all location searches as "Compare" keywords and hence a good target market. I consider all location searches as “Compare” keywords and hence a good target market.

]]> By: Arijit http://www.indusnet.co.in/blog/do-you-know-the-psychology-behind-the-keyword/244/comment-page-1/#comment-477294 Arijit Wed, 22 Apr 2009 04:44:34 +0000 http://www.talash.net/blog/do-you-know-the-psychology-behind-the-keyword/244/#comment-477294 Good stuff.If you want to search in specific location then you will write game design kolkata not only the game design part . Good stuff.If you want to search in specific location then you will write game design kolkata not only the game design part .

]]> By: Abhishek Rungta http://www.indusnet.co.in/blog/do-you-know-the-psychology-behind-the-keyword/244/comment-page-1/#comment-477023 Abhishek Rungta Tue, 21 Apr 2009 14:36:15 +0000 http://www.talash.net/blog/do-you-know-the-psychology-behind-the-keyword/244/#comment-477023 This is indeed a good way to qualify visitors by search term. Another important idea to qualify a visitor is by understanding his intent from the keyword. Let me quote you an example: Consider the following keywords: web design hire a web designer offshore web design The person who is typing in 'web design' as the keyword, may be looking for a web design agency or understand more about web design. His intention may not be ripe. However, when the same person searches for 'hire a web designer', he is a prospective customer since he is looking to spend $$ ;) It is similar to the difference between the keywords - 'laptop' and 'buy laptops online'. I think though there is low search volume in the second type of keyword, this is the one a business should target if they want a good ROI. The idea is that if a person is looking for more specific keyword, he is a more likely buyer and therefore conversion rate will be higher. And look for keywords which has a verb+noun combo or a noun+verb combo. They are looking to act ;) Again I presume that you know that the 'verb' should be close to the most desired action that you have in mind for your prospect. To end this long comment, let me also talk about the last keyword that I used in the example. Someone using 'offshore web design' or 'low cost web design' are the visitors who have budget constraint. I think those keywords should have specific landing pages, which talk about lower cost and higher value for money. In fact they should be sold the 'starter kits' of the service offering that you have. Regards Abhishek This is indeed a good way to qualify visitors by search term.

Another important idea to qualify a visitor is by understanding his intent from the keyword. Let me quote you an example:

Consider the following keywords:
web design
hire a web designer
offshore web design

The person who is typing in ‘web design’ as the keyword, may be looking for a web design agency or understand more about web design. His intention may not be ripe.

However, when the same person searches for ‘hire a web designer’, he is a prospective customer since he is looking to spend $$ ;)

It is similar to the difference between the keywords – ‘laptop’ and ‘buy laptops online’. I think though there is low search volume in the second type of keyword, this is the one a business should target if they want a good ROI.

The idea is that if a person is looking for more specific keyword, he is a more likely buyer and therefore conversion rate will be higher. And look for keywords which has a verb+noun combo or a noun+verb combo. They are looking to act ;) Again I presume that you know that the ‘verb’ should be close to the most desired action that you have in mind for your prospect.

To end this long comment, let me also talk about the last keyword that I used in the example. Someone using ‘offshore web design’ or ‘low cost web design’ are the visitors who have budget constraint. I think those keywords should have specific landing pages, which talk about lower cost and higher value for money. In fact they should be sold the ‘starter kits’ of the service offering that you have.

Regards
Abhishek

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